Monday, 27 September 2010

Analysis of previous student's video


Claudio, Kat & Wing from 283goswell on Vimeo.
This groups' video is a good example of a well researched, planned and produced video. This amplificated love story has an appealing narrative and an array of shots keep the viewer interested. The genre is indie/rock and i can easily identify it by the characters appearance. The narrator and character has been styled in a modern smart/casual look which would be popular and recognisable to the target audience.

The story follows a couple and their love story. Home video's are inputed to give a nostalgic feel, to the conventional sad break up story, where the main character is reminiscing the times he had with his lover and the camera shots and the editing they added gave the video deeper levels of meanings and it made the video alot more appealing.

The video is an example of Goodwin's analysis of amplification in music videos. It uses a wide array of close ups, long shots and steadi-cam to portray different images helping to emphasise their meanings. This can be related to the steadi cam they used to capture their home video footage to give it a more sentimental feel towards the video.
The editing used in the video also supports the video well. Use of cross cutting, slow-mo, shot reverse shot and split screens gave the video alot of originality and made it stand out for me from the rest.

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