Evaluation

(Question 2)

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

For my audience to establish Keith Tyler as an artist and the creator of the song "Fix You" I have made a visual links between the video and ancillary products (digipak and advertisement).

I got the idea of my artist in a relaxed sitting down position from my music video above where the artist is casually sitting but without the guitar, which I have added to the digipak and advertisement products.

I have used a mild colour scheme for all of the products (music video, digipak and advertisement) so that the audience can make the link between each product to the artist, which promotes the artist "Keith Tyler". I have kept his attire similar to the music video so that the audience can again relate to the artists dress sense (visual link) also the artist wears black, white and grey in all of the products. 

In the music video I do not have the artist shown playing or with a musical instrument but in the digipak and advertisement products the artist is holding a guitar and there are many musical instruments linked with the products, which if I could go back and change in the music video I would, because I think I could show better continuity. 

EVALUATION Q1

•        In what ways does your media product use develop or challenge forms of real media conventions.

Here is my final media product. (VIDEO)

My media product develops, challenges and uses forms of real media  conventions in various ways for example my music video which was of contemporary rock genre challenges contemporary rock conventions because it has a very strong narrative (of a young lady who considers suicide due to being pregnant and a man who had just lost his home and job) unlike contemporary rock videos which usually involve the band members playing or the main artist singing or walking down a street bumping into people (the verve. bitter sweet symphony). My media product (video) further challenges contemporary rock conventions by having a narrative which involves a pregnant young lady because contemporary rock videos never have a strong narrative like mine that focus on problems people in the world face. 

My media product uses forms of real media conventions by using the main artist as the narrator and character who plays the part of the observer as well as a saviour in the video. Also by having him look directly at the camera whenever he was singing.

Here is my final media product. (DIGIPAK)

My digipak is very conventional because it uses forms of real media. On the front cover is a close up shot of the main artist plus his name which is written in bold across the page in a bright colour plus the name of the album which can’t be missed on the side. With all this being said, you must bear in mind that this is a new artist so by having a close up shot of him, I am purposely advertising the new artist therefore allowing the public to familiarise with the new face so yes I definitely feel that my front cover not only uses forms of real media conventions but slightly develops it.

Coldplay - Yellow

<=""

I was inspired by the video named ‘yellow’ by Coldplay. What I really liked about it was the darkness which had a mellow feel to it. I felt this would be a good effect to incorporate into my video to give it a mellow feel therefore adding a bit more effect to the sad aspects of my video. To explain this further i felt that a mellow feel complements sad aspects of my video e.g. losing the job and contemplating suicide therefore allowing the audience sympathise with the characters a bit more.

Adele - Make You Feel My Love (Official Video) HQ

I was also inspired by the video named ‘make you feel my love’ by Adele although it isn’t a contemporary rock genre it is a slow song with a slow edit which I really liked.

COLD PLAY - FIX YOU

I was highly inspired by the video ‘Fix you’ by Coldplay this is the reason myself and my group chose to make a video to this song we felt that we could make a video that amplified (added more meaning to) the lyrics. I was influence by the visual style of the video and replicated it adding my own twist which was having various backgrounds which had lots of light.

shots from my video                                                    shots from Fix you

My final media Product (Advert)

For my advert i could say i conformed to the forms of real media conventions because I used a5 size paper for my advert. I decided to use the profile shot image on my CD on my advert to create an obvious link between the two. During my research I found that a5 posters provide either the critics statements or tour dates but i chose to provide both information because I felt they were critical. Therefore I guess I challenged forms of real media conventions.

Evaluation

Question 4: What have you learned from your audience feedback?

Firstly i would like to say that i personally feel that my group and I have worked our utmost in producing our group video and also our individual ancillary products.

However in retrospect i think that after audience feedback there could have been a few things that i may have included to improve my complete product. 

• Firstly i think that i should have tried harder to play with the opacity levels of Tyler in 'Fix You'. The reason for this is that it will further helped my audience understand that Tyler was supposed to be an angelic like figure and not an actual human being.
• Another thing i might change looking back is the important music element that is Tyler's guitar. I would have loved to include a shot of him playing the guitar. This would have been more entertaining for my audience. It would have also lead audience to think of an acoustic guitar to be synonymous with Tyler and continued the running theme of the guitar along with my digipak and my advert.
• Finally i think that In relation to audience feedback i could have tried harder to make the ending of the video clearer for audiences to understand the message as although they understood the narrative they were a little disillusioned by Tyler's character.

HOW I MADE MY ADVERT (Part of EVALUATION Q3)

• How did you use media technologies in the construction and research, planning and evaluation stages?

This is how i used parts of media technology(quark and photoshop) in the construction of my advert.


 HOW I MADE MY ADVERT

I went back into quark then clicked on file, open, project.

I then selected the size of the page i wanted for my Advert.

I selected the picture box tool and drew out a picture box to fit the A5 page. I selected file import and chose my background that I had previously made for my didgipak in Photoshop.

Result.

I selected the picture box tool again, drew out a picture box tool and imported my desired image. I wanted an obvious link between my Digipak and advert so I chose to put the image I had put on my CD of Keith Tyler's profile shot. 

Result

I went back into Photoshop to design my text. I opened a new file with a transparent background.

I selected the text tool, then selected the type of font I wanted .

I then selected the colour I wanted my text to be.

Then selected my font size.

I selected the crop tool and cropped my text. This is what I was left with.

I opened up the image of Keith Tyler's profile shot to use as a template. I selected the paint bucket tool and  picked up the colour blue from the image by clicking on it.

But before I could fill in the text with the colour,  I had to change the name of the text layer  to image layer. 

I then saved my work.

I repeated these steps for other texts I made in Photoshop for my advert. These are the finished products of texts I made in photoshop.

Went back into Quark

Selected the move tool drew the box and imported my new text .

Result

selected the move tool again and drew out a box and imported  my new text which I had previously made in Photoshop.

Result

Then selected file, import then chose my text I had made in Photoshop.

While holding the shift key I dragged in the edges.

Here is what I was left with

I then selected the text tool drew a text box chose my font and font size then typed in the text box.

selected the picture box tool, drew a picture box

and imported the text i had previously made in Photoshop.

Result.

For the final part of my advert I went on the internet and saved the logos for HMV and i-Tunes to my desktop. I then drew  the picture box and imported them. I took a picture of my front cover from my digipak drew a picture box and imported it. I selected the text tool  drew out a text box, selected the font I wanted and typed. I chose to do this in Quark rather than Photoshop because I didn't want to fill my text with colour.  

Natasha Bedingfield - These Words

Evaluation

Question 3: How did you use media technologies in the construction and research, planning and evaluation stages?

To get clearance before we could begin to film our music videos we had to make an animatic which would give our teachers an idea about what our films will look like and for this we used Final Cut Pro.

We had to take several variations of shot types and edit the final photos in Final Cut Pro. Looking back, i realise that it also helped us to plan our timetable better and see what we could realistically achieve and what may have proved to be difficult to do under the circumstances.

Mid shot of Tyler 

During our filming we had the priviledge of using new state of the art camera's to capture all our footage in high definition. They provided us with a better chance of creating believable music videos that would appeal to audiences. We took advantage of this oppurtunity and incorporated a wide range of shot types from the basic to the ridiculous!                                                                                   

Low angle shot of Tyler

Other media technologies that also helped us as i have shown in the clip above were Quark and photoshop. They were essential in producing our ancillary products and although i found photoshop rather difficult to use at first i later understand how it worked and was able to utilise it to my full advantage. 

My digipak production on Quark

My advert production on Photoshop