Keith Tyler is an artist targeted for young fashionable people on the go and my colour scheme will have to represent this.
I have chosen to dress Tyler in all black because it corresponds with the season, it is trendy and also it is conventional to rock.
Due to the colour of his acoustic guitar i decided that i shall use wooden orange as a running theme that runs throughout the panels of my digipak and my advertisement.
I have also chose to use whites with greys which is contrasting to the black. I have deliberately chosen to use these colours because when thinking of the tile of the album -'Good Day Mr. Tyler'- i felt that the contrast of his black attire with the shining white light will show a transition from darkness to day, representing his introduction into the music industry.
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