DO and Don't

Below I will list what I can and cannot do when I create my digipak and magazine advert for the artist.

Do:

- Use clear font

- Use appropriate sizes for images and font

- Use clear photos that are in focus

- Use photos that are an appropriate shape for the page

- Use a layout that follows the rule of thirds for composition

- Use an appropriate type face that follow genre conventions and house style

- Be careful where you place the font, it must follow genre conventions and be clear from a distance

- Follow the conventions of the 3 colour rule and use colour that is appropriate for images, font and background

- Think carefully about how you use and integrate font, image and text and language (remember that placement of text next to an image will anchor specific meaning)

- Use appropriate industry logos and conventions, properly positioned: Barcode, Date, Copyright, Titles and Artist name

Don't:

- Stretch images, this will make them out of focus

- Use layer styles

- Use unnecessary effects. Any effects used MUST suit the genre

- Place text across the artist's face

- Use a font simply because you 'like it'

- Feel you need a separate photo on every panel - be creative!!