What have you learned from your audience feedback?
This short video clip is the audience's reaction that I filmed after the viewing. I wanted to get responses while the video was still quite fresh in the audience's memory.
As seen in the clip, a common response is on the storyline of my music video. 'I liked the storyline' and 'The storyline in particular': two quotes taken from viewers. I'm very pleased with that comment as a lot of thought was put into the narrative of the video and I particularly wanted the storyline to be well received.
I am also very happy about the ratings people gave the video, ranging from eight a half to thirteen out of 10!!
I filmed this next clip after showing a group of people my digipak, advert and video as a whole product, asking them to tell me what they might change about my video. I did this to gain understanding about what the audience didn't really think worked and to learn what I could improve to make the products even more successful.
The black, white and grey digipak was liked because it was simple and "original" however, adding a bit of colour like I did on the advert with the yellow star ratings would improve it.
I learned that the link between the digipak and advert to the music video is clear through colour. I was worried that people wouldn't understand the concept of the guitar as it wasn't included in the music video, so I'm pleased it is clearly portrayed and shows the representation of "pop/rock genre".
Also of course, the "face on image" of the artist, Keith Tyler on the digipak.
One thing I wasn't quite sure on though, was the size of Tyler's album cover on the advert. I wanted to find a way to include a recognisable image of him. I now understand that it could be seen as something else, for example a "toy" so making it slightly bigger would improve my product.
Overall, I a very pleased with the feedback and ratings I got for all my products!!
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