EVALUATION Q2

•           How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)

I believe my promotional package successfully makes clear visual links in various ways:

There is an obvious link between my video as well as my ancillary products. My video kicks off with a medium shot of the artist while the front cover of my didgipak has a close up shot of the artist.

My digipak has Keith Tyler’s profile shot on the CD while my advert ‘s main picture is the same as the picture on my CD and to add to that, at the beginning of my video is a profile shot of Keith Tyler singing. This therefore allows the audience to make a link between the video digipak and advert.

Plus my advert has an image of the album front cover through this my audience can definitely recognise them as linked products. 

I have made a clear visual link between my digipak and advert by: 

• Using the color blue where ever I can e.g. text, effects added to the images.
• Using the same fonts.
• Allowing Keith Tyler stand out from the rest.