How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?
For my audience to establish Keith Tyler as an artist and the creator of the song "Fix You" I have made a visual links between the video and ancillary products (digipak and advertisement).
I got the idea of my artist in a relaxed sitting down position from my music video above where the artist is casually sitting but without the guitar, which I have added to the digipak and advertisement products.
I have used a mild colour scheme for all of the products (music video, digipak and advertisement) so that the audience can make the link between each product to the artist, which promotes the artist "Keith Tyler". I have kept his attire similar to the music video so that the audience can again relate to the artists dress sense (visual link) also the artist wears black, white and grey in all of the products.
In the music video I do not have the artist shown playing or with a musical instrument but in the digipak and advertisement products the artist is holding a guitar and there are many musical instruments linked with the products, which if I could go back and change in the music video I would, because I think I could show better continuity.
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