Shortlist of potential fonts

After looking back at our mood board and our ideal consumer audience for Keith Tyler, i remembered that he is a new artist that represents modern pop, soft and contemporary rock.

Therefore i would have to leave the conventional brashness behind and look to find a modern take on my font in order to appeal to my audience correctly. The following are potential fonts which i may choose to use;

• Modern No. 20
• Lucida Handwriting
• Imprint MT Shadow
• Franklin Gothic Medium
• Apple Chancery

Colour Scheme

The types of colours that I will be using for the design of my digipak and advertisement for the artist:

Colours:

- I will have no more than 3 colours so that I can follow the 3 colour rule:

- White for definate

- Black for definate

- Either the use of yellow, silver or another simple colour

Do's and Don't when making a digipak

The following are rules that i should abide by if i want to successfully make a good digipak and advert which ultimately advertises our artist and the brand, they are the following;

Do:

- Use clear font

- Use appropriate sizes for images and font

- Use clear photos that are in focus

- Use photos that are an appropriate shape for the page

- Use a layout that follows the rule of thirds for composition

- Use an appropriate type face that follow genre conventions and house style

- Be careful where you place the font, it must follow genre conventions and be clear from a distance

- Follow the conventions of the 3 colour rule and use colour that is appropriate for images, font and background

- Think carefully about how you use and integrate font, image and text and language (remember that placement of text next to an image will anchor specific meaning)

- Use appropriate industry logos and conventions, properly positioned: Barcode, Date, Copyright, Titles and Artist name

Don't:

- Stretch images, this will make them out of focus

- Use layer styles

- Use unnecessary effects. Any effects used MUST suit the genre

- Place text across the artist's face

- Use a font simply because you 'like it'

- Feel you need a separate photo on every panel - be creative!!

Font

I have made a short list of different fonts that I plan to use to suit the genre of the artist on the digipak and the magazine advertisement:

 Fonts for Digipak and Advert:

  

- Sometimes it will be either bold or normal

- Readable

- Simple

- One part Arial

- Mainly Georgia

- Capital letters

My Advertisement

DO and Don't

Below I will list what I can and cannot do when I create my digipak and magazine advert for the artist.

Do:

- Use clear font

- Use appropriate sizes for images and font

- Use clear photos that are in focus

- Use photos that are an appropriate shape for the page

- Use a layout that follows the rule of thirds for composition

- Use an appropriate type face that follow genre conventions and house style

- Be careful where you place the font, it must follow genre conventions and be clear from a distance

- Follow the conventions of the 3 colour rule and use colour that is appropriate for images, font and background

- Think carefully about how you use and integrate font, image and text and language (remember that placement of text next to an image will anchor specific meaning)

- Use appropriate industry logos and conventions, properly positioned: Barcode, Date, Copyright, Titles and Artist name

Don't:

- Stretch images, this will make them out of focus

- Use layer styles

- Use unnecessary effects. Any effects used MUST suit the genre

- Place text across the artist's face

- Use a font simply because you 'like it'

- Feel you need a separate photo on every panel - be creative!!

My Final Digipak