short-list of possible digipak & advert images

Possible Digipak & Advert Images!

Studio shots of artist Keith Tyler (brand) 
Including guitar prop to add to mise en scene, give clue to genre of music
Mainly front view shots, close ups, mid close ups and mid shots
On actual Digipak and Advert, all images will be greyscale

Outdoor shots of artist Keith Tyler
Different feel to indoor studio shots
I paticularly like the setting, the whiteness of the snow contrasting with his black outfit
Mid shots and long shots from top to botttom to see full outfit
Again, if used, images will be in greyscale mode to give soft tone

.........................








Image of guitar
Greyscale
Used conistantly in Digipak and Advert to give connecting theme/bond



 

do's and dont's

DO's & DON'T's:Digipak and Advert

These are a list of conventions I will and will not include in my Digipak and magazine adverts...

DO
- clear font
- appropriate size images and font
- clear, in focus images the correct shape for the page
- rule of thirds for composition
- rule of three colours
- appropriate type face that follows genre conventions, house style
- use industry logos: barcode, copyright, date, titles, artist name
- be Creative!


DON'T
- stretch images
- use layer styles
- unnecessary effects
- place text across artist's face
- use font because it is nice
 

short-list planning of digipak & advert

The Digipak & Advert PLAN!

After analysing Digipaks and Adverts of my genre, I have put together a short Plan of what the general themes are to help myself when creating my own.

Fonts:

Digipak & Advert
Something bold, simple, readable, capital letters

Arial, Times

Colours: 

Digipak & Advert
No more than three colours

Black - definite colour

White - definite colour

Possibly Grey, Gold or Blue to add a splash of colour

Layout:

Digipak
Front cover - main image of Keith Tyler (brand), close up or mid close up, eyes to camera

Back cover - track list, Parlophone label, information, bar code

Inside covers - Cd holder, lyrics of song (possibly Fix You) 
Advert
Same image as front cover of Digipak, large, in centre
Name of brand big, bold, information below smaller 


Design Ideas:

Digipak & Advert
To have a running theme of an instruments e.g. guitar part of main image on front cover, guitar beside lyrics on back cover, centre of guitar as Cd holder on inside cover

Add greyscale effect to images, soft, classy look
Border around advert page
Keep Digipak and Advert as similar and related as possible!

analysing adverts

Adverts

Again I will analyse existing artists and bands work, but now looking at their adverts...

COldplay

                             Oasis

                                                          U2

Coldplay's advert is simple and plain. There's a simple colour scheme of black, white and gold. Again there's no image of the band, but a graphic design in the middle. Underneath is the name of the band, the name of the album and information about upcoming concerts and Cd's.
Oasis' advert has a more colourful image again the central focus. They're advert contains their name and the name of the album 'Stop the Clocks' with small printed information like songs, websites, tours and date of release at the bottom.
Unlike the other two adverts, U2's advert has no image. Instead of an image, they've placed very largely the name of their band in big bold colourful capital letters. They have also included reviews and ratings, something I would include.

video feedback

Video Feedback

After the viewing of everyones music videos, I used my phone to take a few responses and opinions about my group's version of Coldplay Fix You video. 

Some of the questions I asked include open questions e.g 'What did you think of Coldplay Fix You?' to get more information out of them and closed questions e.g 'What would you give it out of 10?' to receive a specific answer.

Watch the 2 minute video below to see what kind of response the video got...

Overview:

- Thought me being pregnant was interesting, liked storyline '13 out of 10'

- Thought the storyline linked well with the slow meaningful song 'really good' and gave it an eight out of 10 

- 'I liked the storyline in paticular' and the locations as well as the shots, eight and a half or nine out of 10
- Liked the variety of shots and mise en scene, eight or nine overall
- Liked the lights and gave the video a nine overall

Analysis of Digipak

Analysis of digipak for The Editors

I could only find this image of a digipak for The Editors album "An End Has a Start" which shows the front, back and inside cover with the CD for the album. The front cover is of an old gasometer with an effect over the top of the image. The font is plain and simple for the name of the band and name of the album on the front cover keeping it simple. The back cover is black with just the names of the tracks, some relevant information, the bar code, record label, logo and website address etc...

The CD is yellowish, which matches the front cover along with the font and the inside cover is the same as the front cover but in black and white and some information over the top.

I chose to analyse this band and their album, because the genre of the music that they produce is the same of our groups artist Keith Tyler and I thought that I should think about having some sort of colours like they have chosen along with the style of font to go with the design of my digipak, which is another reason why I analysed this album.

Analysis of Digipak

Analysis of digipak for Snow patrol

I could only find this image of a digipak for Snow Patrols album "Final Straw" which shows the front and back cover for the album. The front cover is of a man and a woman linked at the arms walking towards the audience with the sunshine in the background coming over the trees. The font is plain and simple for the name of the band and name of the album on the front cover keeping it simple. On the back cover the sunshines though the grass showing that they have taken images from a park or something close to a park throughout the album and the colours have remained the same (bright) and the track listings are in white with a black background and some relevant information on the back with the bar code, record label, logo and website address etc...

I chose to analyse this band and their album, because the genre of the music that they produce is the same of our groups artist Keith Tyler and I thought that I should think about having the colours of the digipak bright and simple which is another reason why I analysed this album.

Analysis of Digipak

Analysis of digipak for Razorlight

The song my group have used to produce a music video for was "Fix You" by Coldplay. I have chosen to analyse an album called "Slipway Fires" by the band Razorlight, because the genre of music is very similar to that of our music video and artist. I took pictures of the albums digipak. I have taken pictures of the front and back covers and the inside of the album. I saw that the front cover is of all of the band members in each of the corners looking at the camera apart from the person in the top right corner who is looking at the main singer that is wearing a white T-shirt to separate himself from the rest of the band that are wearing black and the background is dark blue with the bands name and title of the album in dark red for their chosen house colours. I like this design for a front cover and at the moment I am considering it as an idea for when I create my own digipak's front cover. Keith Tyler (the artist in the video for my group) is supposed to be an up and coming new artist and needs publicity as he is not yet known, which is why this type of front cover would be a good idea for my design. The inside of the digipak is in the same colour scheme of the front and back covers to match the genre of music they produce. The CD housing for the album is different from the rest of the digipack, because it is in a grey, white and black colour theme along with the CD itself being in the style of a roman numeral clock pointing to the forth hour on the clock, which I think represents the number of band members that are in the band. On the back cover, they have included the essentials such as the bar code, record label, written and produced by, a website and track listings etc... 

Analysis of Advertisement

    Editors - An End Has A Start Album Advertisement

The Editors are a British indie rock band who formed in Birmingham in 2002, they were previously known as Pilot, The Pride and Snowfield. The band's Follow-up album from their first album went to number 1 in the the UK album chars in 2007 and earned the band a Brit Awards nomination for best British band.

The Editors produced their album "An End Has A Start" over in Ireland over a two month period beginning in late November 2006. The album went straight to number 1 in the UK album charts, selling 59,405 copies in its first week. The advertisement image for the poster was of an old gas container with an effect over the top of it to make it blurry along with the bands name in a plain white font and the albums release date along with some of the other valuable information to the consumers.

Official Advertisement:

Analysis of digipak and adverts

RADIOHEAD

Poster

Album cover





Radiohead are an English alternative rock band from Abingdon, Oxfordshire, formed in 1985. The band consists of Thom Yorke (vocals, guitar, piano, beats), Jonny Greenwood (guitars, keyboards, other instruments), Ed O'Brien (guitars, backing vocals), Colin Greenwood (bass, synthesisers) and Phil Selway (drums, percussion). We see that there is an obvious link between the poster and the album cover therefore letting the audience know information such as when the album would be in stores. On the album cover we see different colours of legos rather than a picture of the band members this could suggest that they are established and have made a name for themselves. Also similarities between the poster and the and the album are: the fonts are the same aswell as the colours. Although there are no legos to be found any where on the poster we immidieatly see the link between the two due to the colours and fonts.



CD



BLUR



Album Cover



Postrer

Blur are an English alternative rock band. Formed in London in 1989 as Seymour, the group consists of singer Damon Albarn, guitarist Graham Coxon, bassist Alex James and drummer Dave Rowntree. Once again we see an obvious link between all three in colour however the font found on the poster is different to that found on the ablum cover and CD. I noticed that i cant be really certain that this is a poster because all it does is give us the date, am assuming of when the album will be released and the name of the brand they are advertising. This poster doesn't provide us with anymore infomation about the brand.e.g. website, tour dates where,etc. This could be put down to the band being an established brand but even still i feel they need to provide their the audience with necessary information regardless of them being established or not. I personally like the album cover of a blury image, it goes with the name blur.I guess this was done on purpose.

MUSE



Poster



Album Cover














We notice straight away the name Muse due to its font and layout, its the same almost all the time.I feel the album cover definately goes with the genre alternative rock although it doesn't follow the traditional approach to presentation e.g (picture of the band members on the Album cover). This poster on the other hand isn't advertising this album cover but i feel this is an almost perfect poster because it provides everything the audience need e.g. the brand name, website, tour dates and a picture to promote the band.


In conclusuion all three brands i have looked at have all gone a aginst the conventional style of presentation but instead have followed a mordern approach to presentation. This therefore lets me know that its ok for me to follow the mordern approach.

vladmir Propp

Vladimir Propp extended the Russian Formalist approach to narratology (the study of narrative structure). Where, in the Formalist approach, sentence structures had been broken down into analysable elements - morphemes - Propp used this method by analogy to analyse folk tales. By breaking down a large number of Russian folk tales into their smallest narrative units - narratemes - Propp was able to arrive at a typology of narrative structures. By analysing types of characters and kinds of action, Propp was able to arrive at the conclusion that there were thirty-one generic narratemes in the Russian folk tale. While not all are present, he found that all the tales he analysed displayed the functions in unvarying sequence.

Here are some of propps characters:

1. The hero (seeks something)
2. The villain (opposes the hero)
3. The donor (helps the hero by providing a magic object)
4. The dispatcher (sends the hero on his way)
5. The false hero (falsely assuming the role of hero)
6. The helper (gives support to the hero)
7. The princess (the reward for the hero but also needs to be protected from the villain

8.  Her Father

Analysis of Advertisement

   Snow Patrol - Final Straw Album Advertisement

Snow Patrol are a alternative rock band formed in Northern Ireland in 1994, they are a well known band all around the world. Snow Patrol rose to national fame with their major label debut, Final Straw, in 2003.

Snow Patrol's music was along the same lines as the band's first two albums and no attempt was made to change the sound to something more radio-friendly. The album, along with "Run" (which debuted at number 5 in the UK Singles Chart), gave the band their first taste of mainstream success. The advertisement for the album was kept in line with the bands images with simple colours and shapes along with the font being white and simple to read. The advert shows that the album is already out and includes details of their well known songs "Run" and "Spitting Games"

Official Advertisement:

Analysis of Advertisement

Razorlight - Slipway Fires Album Advertisement

Razorlight are a modern English-Swedish indie rock band formed in 2002, they are well known in the eyes of the press but are well known for having simple to follow songs along with simple messages in their songs.

Razorlight  in 2008 released an album called "Slipway Fires" which was a simple but meaningful album with a simple image of the band members faces in four corners and the lead singer wearing white to differentiate him from the rest of the band that are wearing black. The font of the writing is kept plain and white with only the crucial information of the album release date and some other information showing.

Official Advertisement:

Analysis of a Digipak.

This is an example of a 6 panel digipak, of an rock artist. This is an example of a digipak without an image of the artist at the front. It shows the image of an acoustic guitar co-ordinates with a mellow colour scheme allowing us to deduce that it is an album from a rock artist.

It features a conventional layout for a digipak with the song list on the back but they have also added the track list on the CD itself to constantly remind their listeners of it.

The Beatles greatest hits (1962-1965)

This is the digipak and advert of Iconic 60s-70s rock band The Beatles Greatest Hits. It features a more conventional style of presentation with the four members of the band on the front cover. It is a two disc special and features the record label on both discs.

The Beatles greatest hits volume 1

Another aspect it has is at the bottom of the back near the bar code the section in white features the record label along with the producers and executives as well as The Beatles themselves who are credited for making the album.

Coldplay X&Y (2005)

This is Coldplay's third studio album X and Y. This is an example of a modern take on a digipak. It uses animation rather than images of the the group or relating instruments. It has an 80s to early 90s feel about the digipak and although the the colour scheme does not represent the conventions of a rock group it shows how Coldplay are breaking the mould and possibly trying to reach to other audiences.

Coldplay X&Y Dutch Edition

This version of a digipak without the artist on the front suggests that the artists are already established and that they can afford to have the band name and the title of the to the left in small font, because they know that their audience will be able to familiarise them; this is due to the fact that Coldplay have never put a picture of themselves on a studio album before, which represents a lack of vanity and possibly deeper a more intellectual level of lyrics.