This groups video is a very good example of having a well researched, planned and produced music video. The video is to me is in between illustration and disjuncture, because the video is of the girls mainly out on the street and inside of a room which is not what the lyrics are about but they do have some examples of the lyrics with the squeezing of someones bum relating to the lyrics. The video has the girls narrating the story one by one and all together for the chorus which is a very good example of narrating also they have a variety of different shots so that the viewer keeps an interest.
There is no real story involved in the video rather than the group singing the lyrics to the audience and showing some examples of what the lyrics mean in the video. the camera has a close up of someone who has icing on their lips whilst singing to the song which can mean that the group want to show the typical sweetness of a pop video.
The video shows a lot of different shot types and angles which give the video a meaning and helps the audience to relate to the song while helping to create the illustrative and disjuncture effect to the video.
The editing of the video is well thought of, because it is slow and fast in some places which is typical of some pop videos also the video goes back and forward in time near the end making the video unique to others and gives an exellent feel to the video.
The genre of the groups song is clearly pop. I can see that it is pop not just from the song itself but how the characters are dressed and what the video looks like as a whole.
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