Evaluation

(Question 4)

What have you learned from your audience feedback?

In my own opinion I feel that me and my group have come together and produced an amazing piece of work with the music video along with each of our own digipaks and advertisement products.

This is a link to Vimeo with the audiences views, comments and ratings about my video but as you can see no one has yet rated or commented on my video so far, but I think that it is just because they have not yet found the video and been able to see it.

One thing that I think I could have done to make the music video better I feel is that I could have made changes to the way in which we tried to represent Keith Tyler as an angelic figure rather than people questioning whether he is either there or not.

Another thing I feel I could have changed is that I think I should have made the artist play the guitar during the music video to give continuity from the music video - the digipak - the advertisement.

Evaluation

(Question 3)

How did you use media technologies in the construction and research, planning and evaluation stages?

Before we could begin to start our filming for the music video we  made an animatic storyboard to help our teachers see our idea about what we want to produce in our music video. We used Final Cut Pro and Apple Mac computers.

Animatic

This is a screen shot of my digipak in Quark

This is a screen shot of my advertisement in Photoshop

Animatic on question

EVALUATION Q4

• What have you learned from your audience feedback?

I just want to mention that i got my feedback from a controlled audience rather than my target audience so therefore their feedback might be different from that of my actual target audience. However the overall feedback was, i feel quite good. 

 Due to the feedback that i got from my audience i have come up with some improvements that i could make to my advert which are:

• Increase the size of my album on my advert so it is more obvious to the audience therefore easier for them to make a link between the advert and the album especially for audience who have seen the advert and not the album.

• Make important aspects of my numerical text standout e.g. one of my audience commented on the numerical text and couldn't really read it. I feel this is bad on my part because she couldn't read part of the most important information which was the release date. I think this was due to the fact that the colour of my text and the background colour  blend in well together. Next time i would pick a colour for the text that really stands out from the background so its more obvious. 
• The audience feedback on my final product has allowed me to look at my final products in a different light. Thing is because i spent so much time constructing my final products i didn't feel my final product was anything special because i had gotten so used to it. However now due to the audience feedback i feel my final product is actually of a high standard and i am proud of the hard work that i and my group put into everything. 

Here is a clip of audience feedback right after they had watched it at the cinema.

Watch the 2 minute video below to see what kind of response the video got...

evaluation - question four

EVALUATION - Q4

What have you learned from your audience feedback?

This short video clip is the audience's reaction that I filmed after the viewing. I wanted to get responses while the video was still quite fresh in the audience's memory.
 
As seen in the clip, a common response is on the storyline of my music video. 'I liked the storyline' and 'The storyline in particular': two quotes taken from viewers. I'm very pleased with that comment as a lot of thought was put into the narrative of the video and I particularly wanted the storyline to be well received. 
I am also very happy about the ratings people  gave the video, ranging from eight a half to thirteen out of 10!!

I filmed this next clip after showing a group of people my digipak, advert and video as a whole product, asking them to tell me what they might change about my video. I did this to gain understanding about what the audience didn't really think worked and to learn what I could improve to make the products even more successful.

The black, white and grey digipak was liked because it was simple and "original" however, adding a bit of colour like I did on the advert with the yellow star ratings would improve it.
I learned that the link between the digipak and advert to the music video is clear through colour. I was worried that people wouldn't understand the concept of the guitar as it wasn't included in the music video, so I'm pleased it is clearly portrayed and shows the representation of "pop/rock genre".
Also of course, the "face on image" of the artist, Keith Tyler on the digipak.
One thing I wasn't quite sure on though, was the size of Tyler's album cover on the advert. I wanted to find a way to include a recognisable image of him. I now understand that it could be seen as something else, for example a "toy" so making it slightly bigger would improve my product.
Overall, I a very pleased with the feedback and ratings I got for all my products!!

evaluation - question three

EVALUATION - Q3

How did you use media technologies in the construction and research, planning and evaluation stages?

 
This is a short animated voice over of me explaining what aspects of media technology I used during my project. To make this clip, I recorded my voice using a video camera and editing it using Final Cut Pro. I used Live Type to add text and the Internet to get most of the images used in the clip. I also logged into Vimeo and used screen grabs from my video. Lastly, I used Handbrake to make the file small enough to be uploaded onto my Blogger. These programs are all essential aspects of media technology!

EVALUATION Q3

• How did you use media technologies in the construction and research, planning and evaluation stages?

During the planning of my final products I used the internet (google) to help with my research for images of logos, digipaks and adverts.

How did use it? I basically typed into the search box the name of the logo I wanted clicked image at the top left corner of the screen and clicked google search.

With the help of the internet and msn hotmail I was able to send out an email asking for copy right permission.

I also used YouTube to watch various videos that I felt would be good for I and my group to make a video of.  

How did I use it? I basically just typed the name of a song into the search box and clicked search.

With the help of final cut pro I and my group put together a digital story board of our music video. We done this by taking pictures of what we felt each scene of our video would look like then uploaded our shots into final cut pro, where we put a base track of the song Fix you which we got from the internet. By producing a digital story board we provide everyone with a rough idea on what our video was going to look like.

Digital story Board

With the help of blogger I documented everything I did, from research to planning. In order to do this i had to sign into blogger then i had to click on view blogg to find my group. once i found my group i clicked on it which lead me into my group's page. To start a new blog i had to click on new post and begin.

For the filming of the video I used a video camera without a memory card we couldn't film.

Video camera

Memory card

EVALUATION Q2

•           How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)

I believe my promotional package successfully makes clear visual links in various ways:

There is an obvious link between my video as well as my ancillary products. My video kicks off with a medium shot of the artist while the front cover of my didgipak has a close up shot of the artist.

My digipak has Keith Tyler’s profile shot on the CD while my advert ‘s main picture is the same as the picture on my CD and to add to that, at the beginning of my video is a profile shot of Keith Tyler singing. This therefore allows the audience to make a link between the video digipak and advert.

Plus my advert has an image of the album front cover through this my audience can definitely recognise them as linked products. 

I have made a clear visual link between my digipak and advert by: 

• Using the color blue where ever I can e.g. text, effects added to the images.
• Using the same fonts.
• Allowing Keith Tyler stand out from the rest.